What’s New in Social Media: July 2024
Instagram rolls out Close Friends on live broadcasts
Instagram introduced a new feature allowing users to broadcast live to their Close Friends list. Users can go live with up to three others, making it easy to catch up and interact with each other. This feature offers more control over viewership, encouraging more people to go live. (brandwatch)
Reels Updates
Instagram has introduced several updates to enhance the Reels experience. These updates include sharing Reels exclusively with Close Friends, inviting up to five collaborators, adding music captions, and improving Templates with better discovery, inspiration, effects, and editing. (Social Media Examiner)
Facebook Ads: Updates to targeting options
Prepare for more slashing! Facebook plans to remove more detailed targeting options for Ad Campaigns. (Plannthat)
YouTube
Stickers for YouTube Shorts
YouTube has been testing a feature to add stickers to YouTube Shorts. (Plannthat)
TikTok
TikTok Launches Support Program for Beauty Creators
TikTok partners with Estée Lauder to launch "The Catalysts," a program supporting emerging beauty creators. This initiative offers mentorship, financial support, and marketing advice, empowering creators to innovate and scale their beauty businesses. (vidyo.ai)
New "Pinterest Canvas" feature
This tool allows users to create custom AI-generated backgrounds, offering brands an exciting way to showcase products in ideal environments. By enhancing the visual appeal of promoted Pins, this feature aims to elevate brand presentations and attract more engagement. (vidyo.ai)
